Beer is good - beer is delicious when shared with friends but beer really shouldn't be pretentious. Instead, this is a blue collar drink that should be shared after work, to celebrate a day of fishing, hunting, skiing, or just relaxing on the beach. That being said, there is always a space in any market for an "ultra premium" beverage and that's what Affligem is all about.
To help them spread the word, they invited me to join them at an event in San Diego last month where we got to learn more about the history and how to pour the beer properly using the "Body and Soul" pour with special glasses.