After the pandemic of 2020, millions of working adults chose to go into business for themselves. Many of them started family firms, sometimes called mom and pop businesses. While only a minority of new commercial entities are family owned, there are distinct advantages to this form of enterprise. The first step for entrepreneurs, who are usually married couples, is to select the industry and niche that is most suited to their preferences, talents, educational background, and experience. How can this unique form of entity make the most of the upcoming year?