The watch market is flooded with brands today, but few brands have the cache - and demand the prices that Rolex does. For many though, that quality and prestige of having a Rolex is simply unattainable. This is especially true for younger watch buyers and those who simply don't want to to wear a $10,000 watch on their wrist. For those people, there's Tudor. It's a sub brand of Rolex that is still made in Switzerland and despite not having the same cache as it's parent has certainly earned it's place as one of the world's premiere watch brands.