If you’ve spent any time in a high-end bar or club, then you’re probably aware that Grey Goose is a brand that essentially invented the ultra-premium vodka market. It was conceived for United States consumers in 1996 by the genius promoter, Sidney Frank, the man behind the success of Jägermeister. The story of a completely new product coming out of nowhere, made popular by celebrities, and bearing a premium price-tag have led many to label Grey Goose a gimmick, or even a scam.