# Chronic Cellars Winery Blends Humor, Art, and Fantastic Wine In Paso Robles *By James Hills — Updated September 2020* Members of the Millennial Generation tend to be more likely to get into craft beer than into great wines, which is a shame because many of them do not know what they are missing out on. Besides producing great beer, focused marketing is something that American craft breweries are really good at, and it is a business aspect that the wine industry should improve upon in order to invite younger aficionados. [Chronic Cellars](https://www.chroniccellars.com/) is a California winery that is ticking all the right boxes with regard to attracting young people and getting them interested in fine wines. Located in the [Paso Robles American Viticultural Area](https://pasowine.com/) (AVA), Chronic Cellars is a quintessential California winery managed by Josh and Jake Beckett. To a great extent, Chronic Cellars is a continuation of the Beckett winemaker family tradition in San Luis Obispo. The Beckett brothers grew up working in vineyards and stocking wine cellars; each of them spent time living abroad and eventually returned to Paso Robles with ideas to make awesome wine the California way, which means tending your own vineyard, pressing grapes, distilling and bottling wine, providing a tasting experience, and creating an interesting brand. ## About the Paso Robles Appellation You wouldn't think that a region so close to Southern California would support such amazing vineyards, but you can thank Spanish missionaries for recognizing the climate and soil conditions when they planted grapes in Paso Robles in the late 18th century. Zinfandel grapes love growing here, but the harvests of Bordeaux, Rhone, and Cabernet varieties are also pretty good. Since Paso Robles received its AVA appellation in 1983, more than 200 wineries have been established here. ### Mexican Riviera Cruises Mexican Riviera cruises exploring Mexico's pacific coast: iconic ports from Puerto Vallarta to Cabo San Lucas with authentic Mexican traditions, historic landmarks, and Pacific Coast beauty. Perfect f CruiseWestCoast [Read More](https://ads.flowmediamarketing.com/go/lfLrxOgYDtvblKHeJFMTWQ.440) ### Adriatic Cruising: Why Croatia's Islands Are Perfect for Your Next Mancation Experience Croatia's Adriatic Sea through luxury yacht charters, cruise adventures, and island hopping. Discover Hvar's nightlife, Kornati's wilderness, and Mljet's pristine forests on the ultimate gu ManTripping [Read More](https://ads.flowmediamarketing.com/go/lfLrxOgYDtvblKHeJFMTWQ.420) ### Dominican Daze Tailor your getaway on Resilient Lady with a luxurious cruise experience. Enjoy top-notch amenities and explore beautiful destinations in the Caribbean. 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Chronic Cellars started cultivating in 2004; it took a few harvests to nail down the perfect grapes for the kinds of wines they envisioned, and then the presentation and marketing started. ## Man Gear Pick of the Month September's Pick Amazon (affiliate) ### Kenyon City Grill Portable Stainless Steel Electric Grill Why we picked it: a grill you can actually carry to the campsite, the tailgate or the cabin without borrowing a truck. Stainless, no propane tank to wrestle, and hot enough to cook for four guys rather than reheat for one. 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The name of the winery is a shout-out to a quality strain of cannabis appreciated across California. The interesting names and flavors of the wines are playful and designed to appeal to younger wine connoisseurs. The tasting room borrows a few ideas from craft breweries in terms of decor and fun activities such as pool tables, a picnic area, and even a horseshoe pit. When you visit, be sure to ask for the locally sourced cheese to pair with your wine tastings. ## Our Favorite Wines From Chronic Cellars Truthfully I have enjoyed wines from [Chronic Cellars](https://www.chroniccellars.com/) over the past 3-4 years and I have never had a wine that I didn't enjoy. That being said, I am especially partial to their Zinfandel and zin blends. The deep purple and bold flavors match the artwork on the bottles and makes for a fantastic experience that is more than just a fine tasting glass of wine. ### Sofa King Bueno This is an [outstanding Rhone wine](https://shop.chroniccellars.com/product/2018-Sofa-King-Bueno) that includes five grape varieties. If you like traditional red wine, you will love the earthy flavors of fruity grapes with a hint of currant spice. Like all wines that feature Sirah grapes, this vintage 2018 Rhone is a bit strong and should be paired with meals that feature herbs and spices. ### Dead Nuts Mostly Zinfandel grapes with a few Tempranillo and Petite Sirah make this a [great California wine](https://shop.chroniccellars.com/product/2017-Dead-Nuts) with a strong aroma and a sweeter taste that evokes strawberries. You could easily pair this wine with desserts. ### Robyn Cradles With 14.5% alcohol content, this is an [easy red wine to enjoy with friends](https://shop.chroniccellars.com/product/2018-Robyn-Cradles). Pressed with mostly Petite Sirah and Zinfandel grapes, the taste is what you should expect from a good Sirah: black cherries with a hint of licorice and bit of spice that comes from the oak barrel. Top Picks Flow Voyages ### Book your next cruise with Heather at Flow Voyages Flow Voyages is a travel advisor specializing in cruises and resorts. [Contact Flow Voyages](https://ads.flowmediamarketing.com/go/OY-I2Um6ojgzdNrGm9qRAw.617) Promoted by FlowAds Details Written by: James Hills Published: 17 September 2020 Last Updated: 17 September 2020 ### 🚢Ready To Book A Vacation? Let us help you plan a cruise, all-inclusive resort, or tour for your next guys trip, family vacation, or romantic getaway. 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