Understanding and Appreciating the New Buick
- Details
- Published: Friday, 07 December 2018
- Written by James Hills
Buick is a car brand that has almost universal name recognition in the United States (and likely much of the world). Unfortunately it suffers from a perception problem that it is "and old man's car" and they've even embraced that with the "That's a Buick!?" marketing campaign. I'll be fank - when I was invited to Palm Springs earlier this week, there wasn't a single car in their lineup that I was excited to drive. However, I accepted the invite because I really love working with GM and the company has treated me VERY WELL over the past couple years. What I discovered after spending some time listening, feeling, and driving a few different vehicles was that this is a brand that is worth considering if you are looking for what they describe as, "Attainable Luxury."
