The wine industry can be full of paradoxes sometimes and one of the ones that I currently enjoying the exploration of is Napa wines. At one level, this is the pinnacle of technical excellence in terms of Cabernet Sauvignon and Chardonnay. The region has reached the point where for most Americans, Napa is California wine country. It has rightfully earned it's place as one of the world's best wine producing regions and that has led to high prices and attracted a lot of wine snobs. However, tucked beneath the surface are stories such as that of winemaker Joe Harden of Nickel & Nickel.

There are a lot of great men out there developing interesting new business ideas and to many, working in the "sex industry" seems like a dream. For Daniel Becker though it was something that he arived at by leveraging traditional e-commerce expertise and simply following the money. Don't worry though, this isn't just some seedy strip club or video studio - Daniel created a store focused specifically on the male customer and helping them connect with various items specifically designed for the male customer. We think that's pretty cool so let's learn more about how and why he created The Enhanced Male!