I had the privilege of visiting the folks at Boochcraft in San Diego during an open house at their new production facility and quite frankly it changed my perception of the entire beverage segment. As progressive and open to new ideas as I am... I'd generally looked at "Hard Kombucha" as something girly that was more the domain of crunchy dudes who drove Subaru Foresters and talked about how great being a vegan was. While there's nothing wrong with those sort of guys... that's just not me. What I found here though was a beautiful blend of West Coast craft beer scene vibes mixed with many of the same things that I enjoy about hanging out with the new generation of winemakers. Let's take a look at why I'm hooked on Boochcraft and you guys should make sure to grab some too.