We talk a lot about looking good and proper grooming but we seldom talk about why. Superficially it seems like a focus on style and fashion is just to "look and smell good" but it is much deeper than that for many men. In fact, there are two important elements that we rarely talk about when it comes to male confidence. Proper grooming not only is an easy way for you to do something that makes you feel good and this leads to confidence. The other is that people will see a well groomed man and immediately look at that person as someone that has his shit together. These two elements together will provide a man with the platform he needs to achieve success if he's willing to take things to the next level.

Taking care of your skin is even more important for men as they get older. Not only is your skin facing challenges related to aging, but the benefits of looking younger are that much more important. While many of us are in quarantine and working virtually, I find that good looking skin - especially on the face is even more important now since we're stuck in front of the camera doing web conferences. In the past, it was good enough to simply shrug off imperfections and hide behind shadows but today - a good looking face stands out.